{"id":987744,"date":"2026-06-24T17:10:11","date_gmt":"2026-06-24T15:10:11","guid":{"rendered":"https:\/\/www.milcraft.nl\/?post_type=avada_portfolio&#038;p=987744"},"modified":"2026-06-24T17:12:12","modified_gmt":"2026-06-24T15:12:12","slug":"real-green","status":"publish","type":"avada_portfolio","link":"https:\/\/www.milcraft.nl\/en\/portfolio-items\/echtgroen-nl\/","title":{"rendered":"EchtGroen.nl"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 50px );margin-left: calc(-50px \/ 2 );margin-right: calc(-50px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:25px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:25px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:25px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:25px;--awb-spacing-left-small:25px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>For <strong>EchtGroen Hair Brands<\/strong> We developed a complete brand identity and a modern one-page WordPress website. From the logo and corporate identity to the copy, imagery and technical implementation: the entire concept was developed by Milcraft with the support of AI.<\/p>\n<h2>A completely new brand, from logo to website<\/h2>\n<p>For EchtGroen Hair Brands, we created a completely new brand and a matching one-page website. EchtGroen is the umbrella brand behind various natural hair, salon and beauty brands.<\/p>\n<p>The brand focuses on brand development, distribution, e-commerce and online visibility for salons, professionals and discerning consumers.<\/p>\n<p>As EchtGroen Hair Brands was developed as a new brand, we started without any existing design or established corporate identity. Milcraft therefore created the entire visual and digital foundation.<\/p>\n<p>As part of this, we developed, amongst other things, the brand positioning, the logo, the colour palette, the typography, the visual identity, the website structure and all the associated content.<\/p>\n<h2>A website developed entirely using AI<\/h2>\n<p>What makes this project unique is that the website was developed entirely with the support of artificial intelligence. AI was utilised throughout virtually the entire creative process.<\/p>\n<p>The technology helped with researching and refining the positioning, defining the brand identity, developing the visual material, and writing and refining the content.<\/p>\n<p>AI was not the end product in this context, but a powerful tool within the design process. All the elements were selected, combined and refined by Milcraft to create a single, consistent brand experience.<\/p>\n<p>This enabled us to establish a completely new brand in a short space of time, without compromising on quality, brand recognition or professionalism.<\/p>\n<h2>Calm, natural and professional<\/h2>\n<p>The brand identity combines natural shades of green with warm, soothing colours and refined typography. The result is a professional look that reflects natural hair care, beauty and sustainability.<\/p>\n<p>The overall look and feel is modern and premium, without coming across as aloof or predictable. The logo and other visual elements have been designed to be highly versatile, not only on the website but also in future communications.<\/p>\n<p>EchtGroen Hair Brands now has a recognisable visual foundation on which to build the brand further.<\/p>\n<h2>A clear, one-page website<\/h2>\n<p>The website has been designed as a well-organised single-page site. All the key information is presented on a single continuous page, with clear navigation to the various sections.<\/p>\n<p>Visitors are introduced, in a logical manner, to the positioning of EchtGroen Hair Brands, the vision behind the brand, the various brands and platforms, the opportunities for professionals and the contact details.<\/p>\n<p>The website brings together various brands and initiatives under a single recognisable brand name, including De Natuurlijke Kapper, De Natuurlijke Kapper Shop, Natuurkappers.nl, NatuurlijkeKappers.nl, NatuurlijkeKappers.be, NatuerlicheFriseure.de and ProbleemHaren.nl.<\/p>\n<h2>Designed for further growth<\/h2>\n<p>The website was deliberately designed with the future in mind. Although it is currently compact and well-organised, it can easily be expanded at a later date.<\/p>\n<p>These might include new brands, comprehensive brand pages, information on distribution, business partnerships, news items or additional e-commerce features.<\/p>\n<p>The website therefore serves not only as a professional introduction, but also as a scalable digital foundation for the further development of EchtGroen Hair Brands.<\/p>\n<h2>The result<\/h2>\n<p>The end result is a calm, premium and forward-looking website that clearly conveys the story behind EchtGroen Hair Brands.<\/p>\n<p>The combination of AI, creative design, brand development and technical implementation demonstrates how a completely new brand can be built from a single, clear vision.<\/p>\n<p>From the initial visual identity and logo to the final website: Milcraft handled the entire digital brand development process.<\/p>\n<p>Visit the website: https:\/\/www.echtgroen.nl\/<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>For EchtGroen Hair Brands, we developed a complete brand identity and a modern one-page WordPress website. From the logo and corporate identity to the copy, photography and technical implementation: the entire concept was developed by Milcraft with the support of AI.<\/p>","protected":false},"author":1,"featured_media":987746,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[292],"portfolio_skills":[310,311],"portfolio_tags":[],"class_list":["post-987744","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-website","portfolio_skills-html","portfolio_skills-onepage-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EchtGroen.nl - Milcraft | WordPress | WooCommerce websites &amp; beheer<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EchtGroen.nl - Milcraft | WordPress | WooCommerce websites &amp; beheer\" \/>\n<meta property=\"og:description\" content=\"Voor EchtGroen Hair Brands ontwikkelden we een complete merkidentiteit en een moderne one-page WordPress-website. 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