{"id":12834,"date":"2015-07-29T09:59:51","date_gmt":"2015-07-29T08:59:51","guid":{"rendered":"https:\/\/www.milcraft.nl\/?p=12834"},"modified":"2015-08-17T10:02:54","modified_gmt":"2015-08-17T09:02:54","slug":"what-is-the-use-of-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.milcraft.nl\/en\/wat-is-het-nut-van-een-landingpagina\/","title":{"rendered":"What is the point of a landing page?"},"content":{"rendered":"<blockquote><p>What exactly is a landing page?<\/p><\/blockquote>\n<p>A landing page is a page that a visitor lands on after pressing a particular ad or doing a particular search in Google.<\/p>\n<p>For example, if someone searches on \"butcher's shop nieuwkoop\", you as the owner of a butcher's shop in Alphen aan den Rijn can still get these potential customers to your website. You can do this by creating a special landing page.<br \/>\nWhat is important then is that the page is relevant to the topic. It must be about a butchery or meat.<br \/>\nIn addition, the customer does need to feel helped after pressing the link. This is because Google also measures the time the visitor stays on the website and thus measures the relevance of a page\/search result, among other things.<\/p>\n<p>Besides the text and images on the page or news item, the url is a useful tool to \"cover\" in Google in a targeted way for a particular search term.<br \/>\nFor example: For your butcher's shop in Alphen aan den Rijn, you would use the url http:\/\/www.eenslagerijinalphen.nl\/<strong>bbq-packages-newcastle<\/strong> can use to alert people from Nieuwkoop to your barbecue packages.<br \/>\nAs a butcher's shop in Alphen aan den Rijn, this allows you to easily direct valuable traffic from surrounding towns or far beyond to your website.<\/p>\n<p>As mentioned, the content of the page does need to be relevant to the search query or Adwords ad in question. In Adwords, this is even mandatory.<br \/>\nIn addition, it is important that your overall website does continue to cover the topics it was once built for. Too much fragmentation and too wide a selection of products makes a website less relevant on the main keywords. For this reason <a href=\"https:\/\/www.milcraft.nl\/en\/veelgestelde-vragen\/what-is-a-niche-webshop\/\">niche<\/a>-websites often rank well in Google.<\/p>\n<p>Would you like to know more about landing pages or would you like a no-obligation consultation about the possibilities for your company? You can reach us via our <a href=\"https:\/\/www.milcraft.nl\/en\/contact\/\">contact page<\/a>, <a href=\"mailto:info@milcraft.nl\" target=\"_blank\">email <\/a>or <a href=\"https:\/\/www.facebook.com\/milcraft.alphenaandenrijn\" target=\"_blank\">Facebook<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wat is een landingspagina precies? Een landingspagina is een pagina waar een bezoeker op terecht komt nadat deze op een bepaalde advertentie heeft gedrukt of een bepaalde zoekopdracht in Google heeft gedaan. Zoekt iemand bijvoorbeeld op &#8220;slagerij nieuwkoop&#8221; dan kunt u als eigenaar van een slagerij in Alphen aan den Rijn deze potenti\u00eble klanten toch  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":12837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-12834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-bericht"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is het nut van een landingpagina? - Milcraft | WordPress | WooCommerce websites &amp; beheer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.milcraft.nl\/en\/what-is-the-use-of-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is het nut van een landingpagina? - Milcraft | WordPress | WooCommerce websites &amp; beheer\" \/>\n<meta property=\"og:description\" content=\"Wat is een landingspagina precies? Een landingspagina is een pagina waar een bezoeker op terecht komt nadat deze op een bepaalde advertentie heeft gedrukt of een bepaalde zoekopdracht in Google heeft gedaan. Zoekt iemand bijvoorbeeld op &#8220;slagerij nieuwkoop&#8221; dan kunt u als eigenaar van een slagerij in Alphen aan den Rijn deze potenti\u00eble klanten toch [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.milcraft.nl\/en\/what-is-the-use-of-a-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Milcraft | WordPress | WooCommerce websites &amp; beheer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/milcraft.alphenaandenrijn\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-29T08:59:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-17T09:02:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.milcraft.nl\/wp-content\/uploads\/2015\/08\/landingspagina-webdesign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"516\" \/>\n\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom van Miltenburg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MilcraftNL\" \/>\n<meta name=\"twitter:site\" content=\"@MilcraftNL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom van Miltenburg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/wat-is-het-nut-van-een-landingpagina\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/wat-is-het-nut-van-een-landingpagina\\\/\"},\"author\":{\"name\":\"Tom van Miltenburg\",\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/#\\\/schema\\\/person\\\/cc041e2a12cae4a49815e74cec3440a7\"},\"headline\":\"Wat is het nut van een landingpagina?\",\"datePublished\":\"2015-07-29T08:59:51+00:00\",\"dateModified\":\"2015-08-17T09:02:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/wat-is-het-nut-van-een-landingpagina\\\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/wat-is-het-nut-van-een-landingpagina\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.milcraft.nl\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/landingspagina-webdesign.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.milcraft.nl\\\/wat-is-het-nut-van-een-landingpagina\\\/\",\"url\":\"https:\\\/\\\/www.milcraft.nl\\\/wat-is-het-nut-van-een-landingpagina\\\/\",\"name\":\"Wat is het nut van een landingpagina? 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