Facebook is still the most used social media platform in 2015.
Most entrepreneurs can already be found there with a page or Facebook Shop. A logical step if you consider that more than 9 million Dutch people have a Facebook account and 6,6 million of them can be found on Facebook every day. Without further ado, it is a very interesting medium for entrepreneurs.
What does Facebook have to offer?
Like Google, Facebook has its own advertising system. It is possible to create advertisements or use existing messages as advertisements.
Unlike Google, with Facebook you pay for both the impressions and the “actions”. These actions/conversions can be likes, followers, shares, etc.
Ultimately, you pay more for the actions than for the impressions.
Costs
DThe costs of advertising on Facebook depend on two factors, namely; the size of the target group and the available budget. In addition, budgets can be set per day or per click. The more budget and the larger the target group, the more reach and the higher the costs.
Target audience
The best thing about advertising on Facebook is that you can specify the target group in great detail. A target group can be set not only by age, place of residence, gender, but also whether the target group likes gadgets, often visits restaurants or has a preference for cars.
For example: You have a butcher's shop. Then you can perfectly indicate that your target group is interested in barbecue or meat.
These are things that the people in this target group have once indicated themselves. So no wasted advertising budget.
The potential customers can go to the following destinations via an advertisement:
- Own pages, apps or events
- Pages managed by others
- An external website
Curious about your chances on Facebook? Call us on 0172-897789 or email info@milcraft.nl for more information or a no-obligation consultation.
