If you have a standard report in Google Analytics If you have received one from us, you will see different terms to indicate percentages and numbers.

Below you will find an overview of the meaning of these terms.

  • Session: The number of visits to the website
  • Users: The number of unique users on the website
  • Pageviews: The number of pages viewed
  • Pages/session: The average number of pages per session
  • Avg. session duration: The average duration of a session
  • bounce rate: The percentage of visitors who leave the website after 1 page
  • % new sessions: The percentage of new sessions

The slice chart shows the number of new visitors vs. the number of returning visitors.