SEO is another word for search engine optimization and stands for Search Engine Optimization. It means that your website and content are optimally designed and edited so that your findability in Google and other search engines is improved.
Search engine optimization is optimizing your website with the aim of being found as best as possible in Google. This concerns the organic results.
Roughly speaking, there are three things that can be optimized:
- Optimization of the website itself. This takes into account the text and images, but also the technology and code.
- Getting relevant links (also called linkbuilding)
- Keyword analysis also called keyword analysis. This involves looking at what relevant keywords are and how you can best incorporate them into the website.
