As a self-employed person or SME you can no longer do without a website these days. We spend more than 6,5 billion euros online and make more than 100 million purchases to achieve this. Online purchases account for more than 18% of purchases in the Netherlands.
In addition, many reviews and ratings from customers are viewed on the internet. Customers are also looking for major purchases such as cars, boats, kitchens and caravans.

Nowadays, as a company you can no longer do without a good website.
Before you start on a new website you will have to ask yourself a number of things:

  • Who do I want to reach with my website?
  • What do I want to radiate?
  • What goal do I want to achieve? Is the website intended to promote my products or services or as a direct sales channel?
  • What will be the area where I want to offer my products or services?
  • Do I want to maintain the website myself?
  • How am I found?

Who do I want to reach with my website?

Determine whether you want to reach private or business customers with your website.
You will have to adopt a different approach and appearance with private customers than with business customers.
View the end result from your customers' point of view. You can also have acquaintances visit your website and discuss whether the website appears as you had in mind.

What do I want to radiate?

A website must appear professional. Someone who delivers a good product can convey this to a potential customer through a well-maintained website. The color of the website plays a role in this, among other things. For example, orange is positive, blue is reliable, green is harmony. look at here an overview.
In addition, the font and clear photos in a good resolution are very important for the experience. A good balance ensures that a website looks good.
Other things to pay attention to are the amount of text (not too much text, but not too little), no recurring popup screens, errors in the website, music that cannot be turned off and frames.

What goal do I want to achieve?

Do you want to inform people and point out contact options or do you want customers to be able to order products directly on your website?
When informing, you provide as complete a picture as possible of your services and company information. All possible contact options must also be clearly visible.
Do you want your customers to be able to order directly? Then you need a webshop. Milcraft creates web shops based on WordPress icm WooCommerce. The payment options and other functions depend entirely on the product you want to offer.

What will be the area where I want to offer my products or services?

Do you only want to reach customers from your hometown within a radius of a few kilometers or do you want to conquer the whole of the Netherlands or the whole world?
You can design your website accordingly by, for example, adding multiple languages ​​or a Adwordscampaign for a specific place, region or country. The texts on the website must also show which sales or service area you have in mind.

Do I want to maintain the website myself?

If you make few changes to your website, you can have the website built in plain HTML. This ensures that less maintenance is required on the website and this saves costs.
If you want to change something regularly, it is best to go for one CMS(Content Management System). The most used CMS in the world is WordPress and makes it easy to adjust texts and photos yourself.
Of course, we can also take care of adjustments to text and photos on the website.

How am I found?

A website is one thing, but being found is perhaps even more important.
To ensure that your website is found, you must see the content (text and photos) as the most important factor.
Unique, high-quality content will help you rank higher in Google.
In addition, there are many other options to be found better, such as incoming links, news items, messages on social media etc.

Mobile website

More than 30% of all purchases are made mobile. When having a new website created, it is therefore wise to choose a responsive design.
A responsive design adapts the layout to the device on which the website is viewed. All websites that Milcraft builds are of course responsive.
In the past, a separate website was created for mobile devices, but nowadays one website is created for all devices.

Closing comments

All in all, many things determine whether or not a website will be a success.
Are you looking for a good party to take care of this for you? Or do you have any questions?
Then request a no-obligation consultation via info@milcraft.nl or through us contact form..