WWhat exactly is a landing page?
A landing page is a page that a visitor ends up on after pressing a certain ad or doing a certain search in Google.
For example, if someone searches for “butcher shop Nieuwkoop”, then you, as the owner of a butcher shop in Alphen aan den Rijn, can still get these potential customers to your website. This can be done by creating a special landing page.
It is important that the page is relevant to the subject. It must be about a butcher's shop or meat.
In addition, the customer must feel helped after pressing the link. Google also measures the time the visitor stays on the website and thus measures, among other things, the relevance of a page/search result.
In addition to the text and photos on the page or news item, the URL is a useful tool to “cover” a specific search term in Google.
For example: For your butcher shop in Alphen aan den Rijn you would use the URL http://www.eenslagerijinalphen.nl/bbq packages-nieuwkoop can use to inform people from Nieuwkoop about your barbecue packages.
As a butcher in Alphen aan den Rijn, you can easily direct valuable traffic from surrounding areas or far beyond to your website.
As mentioned, the content of the page must be relevant to the relevant search query or AdWord advertisement. With AdWords this is even mandatory.
In addition, it is important that your entire website continues to cover the topics for which it was once built. Too much fragmentation and too wide a selection of products makes a website less relevant to the main keywords. Score for this reason nichewebsites often rank well in Google.
Would you like to know more about landing pages or would you like to discuss the possibilities for your company without obligation? You can reach us via our Contact page, mail of Facebook.
