Facebook is still the most used social media platform in 2015.
Most business owners can already be found there with a page or Facebook Shop. A logical step when you consider that over 9 million Dutch people have a Facebook account and of these, 6.6 million can be found on Facebook every day. Without a doubt, therefore, a very interesting medium for entrepreneurs.
What does Facebook have to offer?
Like Google, Facebook has its own advertising system. It is possible to create ads or use existing posts as advertisements.
Unlike Google, with Facebook, you pay for both impressions and "actions". These actions/conversions can be likes, followers, shares and the like.
In the end, you pay more for the actions than for the impressions.
The cost
The cost of advertising on Facebook depends on two factors, namely; the size of the target audience and the available budget. In addition, budgets can be set per day or per click. The more budget and the larger the target group, the more reach and the higher the cost.
Target
The best thing about advertising on Facebook is that you can specify the target audience in great detail. A target group can be set not only by age, place of residence, gender, but also whether the target group likes gadgets, often visits restaurants, has a fondness for cars.
Example: You have a butcher's shop. So then you can perfectly indicate that your target audience's interest should be barbecue or meat.
These are things that the individuals in this target group themselves have ever indicated. So no wasted advertising budget.
The potential customers can go to the following destinations via an advertisement:
- Own pages, apps or events
- Pages managed by others
- An external website
Curious about your chances on Facebook? Call us on 0172-897789 or mail to info@milcraft.nl for more information or a no-obligation consultation.