As a self-employed person or SME, you cannot do without a website these days. We spend over 6.5 billion euros online and make over 100 million purchases to achieve this. Online purchases account for more than 18% of purchases in the Netherlands.
In addition, many customer reviews and ratings are viewed on the internet. Customers also orient themselves for major purchases such as cars, boats, kitchens and caravans.
Nowadays, as a company, you really can't do without a good website.
Before embarking on a new website, you will need to ask yourself a number of questions:
- Who do I want to reach with my website?
- What do I want to radiate?
- What goal do I want to achieve? Is the website intended to promote my products or services or as a direct sales channel?
- What will be the area where I want to offer my products or services?
- Do I want to maintain the website myself?
- How will I be found?
Who do I want to reach with my website?
Determine whether you want your website to reach individuals or business customers.
With private customers, you will have to adopt a different approach and look than with business customers.
See the end result from your customers' point of view. You can also have acquaintances visit your website and discuss whether the website comes across as you had in mind.
What do I want to radiate?
A website should appear professional. Someone who delivers a good product can convey this to a potential customer through a well-kept website. The colour of the website plays a role in this. For example, orange is positive, blue reliable, green harmony. view here an overview.
In addition, font and clear photos in good resolution are very important for the experience. A good balance makes a website look good.
Other things to pay attention to are the amount of text (not too much text, but not too little either), no recurring popup screens, errors in the website, music tracks that cannot be turned off and frames.
What goal do I want to achieve?
Do you want to inform and point people to contact options or do you want customers to be able to order products directly on your website?
When informing, give as complete a picture as possible of your services and company information. All possible contact options should also be clearly visible.
Do you want your customers to be able to order directly? Then you need a webshop. Milcraft creates webshops based on WordPress in combination with WooCommerce. The payment options and other features depend entirely on the product you want to offer.
What will be the area where I want to offer my products or services?
Do you only want to reach customers from your hometown with a radius of a few kilometres or do you want to conquer the whole of the Netherlands or the whole world?
You can set up your website accordingly by, for example, adding multiple languages or a Adwords-campaign for a particular place, region or country. Website texts should also show which sales or catchment area you have in mind.
Do I want to maintain the website myself?
If you make few changes on your website, you can have the website built in plain HTML. This ensures less maintenance on the website and saves costs.
Should you still want to change something regularly, it is best to go for a CMS(Content Management System) go. The most widely used CMS in the world is WordPress and makes it easy to customise texts and photos yourself.
Of course, we can also take care of the adjustments of text and photos on the website.
How will I be found?
A website is one thing, but being found is perhaps even more important.
To make sure your website is found, you should consider the content(text and photos) as the most important factor.
Unique, high-quality content helps you rank higher in Google.
In addition, there are plenty of other ways to be better found such as inbound links, news releases, posts on social media etc.
Mobile website
Over 30% of all purchases are made on mobile. When getting a new website created, it is therefore wise to opt for responsive design.
A responsive design adapts the layout to the device on which the website is viewed. All websites built by Milcraft are naturally responsive.
Separate websites used to be created for mobile, but nowadays people create one website for all devices.
In conclusion
All in all, many things ensure whether a website will be a success or not.
Are you looking for a good party to take this off your hands? Or do you still have questions?
Then request a no-obligation consultation via info@milcraft.nl or through us contact form.