What exactly is a landing page?
A landing page is a page that a visitor lands on after pressing a particular ad or doing a particular search in Google.
For example, if someone searches on "butcher's shop nieuwkoop", you as the owner of a butcher's shop in Alphen aan den Rijn can still get these potential customers to your website. You can do this by creating a special landing page.
What is important then is that the page is relevant to the topic. It must be about a butchery or meat.
In addition, the customer does need to feel helped after pressing the link. This is because Google also measures the time the visitor stays on the website and thus measures the relevance of a page/search result, among other things.
Besides the text and images on the page or news item, the url is a useful tool to "cover" in Google in a targeted way for a particular search term.
For example: For your butcher's shop in Alphen aan den Rijn, you would use the url http://www.eenslagerijinalphen.nl/bbq-packages-newcastle can use to alert people from Nieuwkoop to your barbecue packages.
As a butcher's shop in Alphen aan den Rijn, this allows you to easily direct valuable traffic from surrounding towns or far beyond to your website.
As mentioned, the content of the page does need to be relevant to the search query or Adwords ad in question. In Adwords, this is even mandatory.
In addition, it is important that your overall website does continue to cover the topics it was once built for. Too much fragmentation and too wide a selection of products makes a website less relevant on the main keywords. For this reason niche-websites often rank well in Google.
Would you like to know more about landing pages or would you like a no-obligation consultation about the possibilities for your company? You can reach us via our contact page, email or Facebook.